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Genex Marketing helps businesses plan, manage and optimise performance marketing campaigns around clear business objectives. From paid search and paid social to conversion tracking and landing page optimisation, we use campaign data to evaluate performance, identify opportunities and guide marketing decisions. Our approach focuses on relevant audiences, measurable actions and ongoing optimisation aligned with your business goals.
Performance marketing helps businesses measure advertising results, understand customer actions and make informed decisions about campaign spending.
Connect with relevant audiences through paid search and social campaigns based on their interests, needs and search intent.
Use relevant ads, audience targeting and conversion tracking to support business goals such as enquiries, leads and purchases.
Track actions such as form submissions, calls and purchases to assess campaign performance against defined objectives.
Analyse campaign results to identify opportunities to refine targeting, ad creative, budgets and landing pages.
Compare campaign spending with measured outcomes to help guide budget allocation and marketing decisions.
Use performance trends, acquisition costs and conversion quality to assess whether increasing campaign budgets is appropriate.
Genex Marketing plans and optimises paid campaigns across relevant performance marketing channels. We combine audience research, campaign strategy, creative testing, landing page optimisation and conversion tracking to measure results, identify opportunities and guide advertising budget decisions.
Genex Marketing aligns paid campaigns with your business goals. We combine audience research, campaign management, conversion tracking and ongoing optimisation to help you measure performance and make informed marketing decisions.
We define your goals, target audience and campaign objectives before selecting suitable Performance Marketing channels and tactics.
We plan campaigns around specific objectives, such as generating leads, increasing enquiries or driving sales.
We manage paid search and paid social campaigns with a focus on relevant targeting, ad messaging and budget allocation.
We assess landing pages, conversion paths and campaign data to identify opportunities for improvement.
We use campaign performance data to inform decisions about targeting, creative, budgets and optimisation.
We report on agreed performance metrics to help you understand campaign activity and guide future decisions.
Our approach brings together audience research, campaign planning, targeted execution, measurement and ongoing optimisation. Each stage is guided by your business objectives, target audiences, conversion goals and available performance data.
Genex Marketing plans and manages paid campaigns around your business goals. Our services cover campaign strategy, paid advertising, conversion tracking and ongoing optimisation.
We plan campaigns around your business goals, target audience, suitable channels, budget and key performance indicators (KPIs).
We manage paid search campaigns to connect your business with people searching for relevant products or services.
We develop paid social campaigns using relevant audience targeting, creative formats and messaging aligned with your campaign objectives.
We use display and remarketing campaigns where suitable to reach relevant audiences and reconnect with people who have previously interacted with your business.
We plan ecommerce campaigns around product visibility, website purchases and sales objectives, using available campaign data to guide optimisation.
We create campaigns designed to encourage valuable actions, such as enquiries, form submissions and phone calls from potential customers.
We review landing pages and conversion paths to identify opportunities to improve the experience for visitors arriving through paid campaigns.
We track agreed conversion actions and review campaign metrics, costs and outcomes to assess performance and inform future optimisation decisions.
Understand your business, target audience, budget and campaign objectives.
Research your audience, competitors and market to inform campaign decisions.
Review existing campaigns, advertising costs, conversion tracking and performance data, where available.
Select suitable advertising channels, define KPIs and plan campaign budgets around your goals.
Set up and check tracking for relevant actions, such as enquiries, calls or purchases.
Develop campaign structures, ad copy and creative assets suited to your audience and objectives.
Launch campaigns with the agreed targeting, budgets, creative and tracking in place.
Review campaign data and test relevant changes to targeting, creative and landing pages.
Report on agreed metrics and identify opportunities for further improvement.
Refine campaigns over time and assess scaling opportunities based on performance data and business goals.
We use campaign data, audience insights and performance tracking to guide advertising decisions. Where appropriate, platform automation can support campaign management and optimisation.
We review campaign results, conversion data and costs to identify opportunities for improvement.
We use available audience and customer data to inform targeting and campaign decisions.
We assess ad messaging and creative formats to identify which approaches better support campaign objectives.
We review landing page relevance, messaging and conversion paths to identify potential improvements.
We coordinate paid search and paid social campaigns where multiple channels support your business goals.
We use relevant platform automation where appropriate, supported by conversion data and ongoing performance reviews.
See how focused performance marketing campaigns can connect paid media activity with measurable business outcomes.
Genex Marketing developed a targeted paid media strategy focused on reaching relevant audiences and improving campaign conversions, helping Westbridge Advisory generate more qualified enquiries.
A combination of paid search, paid social, and conversion-focused optimisation helped Oak & Lane improve campaign performance and generate more value from its advertising investment.
Genex Marketing refined BrightPath Technologies’ paid media campaigns through audience targeting, creative testing, and ongoing optimisation, helping improve lead generation efficiency.
Performance marketing success depends on your business goals, campaign objectives and the actions you want customers to take. We track relevant metrics to assess campaign performance, understand costs and identify opportunities for improvement.
| What We Measure | Why It Matters |
|---|---|
| Impressions & Reach | Shows how often ads are displayed and how many people see them, where these metrics are available.
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| Clicks & Click-Through Rate (CTR) | Helps assess how often people click after seeing an ad and how effectively the ad attracts engagement. |
| Cost Per Click (CPC) | Shows the average amount paid for each click on an advertising campaign.
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| Conversion Rate | Measures the percentage of tracked interactions that result in a defined action, such as an enquiry, purchase or booking.
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| Cost Per Lead / Acquisition | Shows the advertising cost associated with generating a lead or acquiring a customer, based on reliable conversion tracking.
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| Qualified Leads | Helps evaluate whether campaigns are generating enquiries that meet agreed business criteria.
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| Revenue & Conversion Value | Connects campaigns with recorded sales or conversion values when accurate tracking and suitable data are available.
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| Return on Ad Spend (ROAS) | Compares attributed revenue with advertising spend to assess the revenue generated per dollar spent on ads.
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Performance marketing uses measurable digital campaigns to drive specific actions such as enquiries, leads, sales or conversions. Campaign performance is tracked using defined KPIs, allowing budgets and strategies to be adjusted based on results.
A performance marketing agency plans, manages and optimises paid campaigns across relevant digital channels. This can include audience research, campaign setup, creative execution, landing page optimisation, conversion tracking and performance reporting.
The cost depends on your goals, advertising budget, channels, campaign complexity and management requirements. A tailored strategy can help determine the appropriate investment for your business.
The right channels depend on your audience, objectives, offer and customer journey. Options may include paid search, paid social, display advertising, remarketing and other relevant digital channels.
Yes. Performance marketing can be used to target relevant audiences and optimise campaigns for actions such as qualified enquiries, leads, purchases and other conversions. Results depend on factors including the offer, audience, campaign setup and website experience.
Conversions can be tracked using tools such as Google Analytics, Google Tag Manager and advertising platform tracking. Data from these sources can be used to connect campaigns with defined conversion actions and assess performance against investment.
Success is measured against the campaign’s objectives and agreed KPIs. These may include conversions, conversion rate, cost per acquisition, return on ad spend, revenue and lead quality.
ROI measures the return on an investment after considering the relevant costs. ROAS measures the revenue generated relative to advertising spend. ROI provides a broader view of profitability, while ROAS focuses specifically on advertising efficiency.
Relevant metrics may include impressions, clicks, click-through rate, conversion rate, cost per click, cost per acquisition, lead quality, revenue, ROI and ROAS. The metrics used depend on the campaign’s objectives.
Performance marketing campaigns can include paid search, paid social and other relevant digital advertising channels. The platforms selected depend on your target audience, campaign goals and overall marketing strategy.
Genex Marketing combines performance strategy, paid media management, conversion tracking, campaign optimisation and transparent reporting to help businesses make more informed decisions about their digital advertising investment.
Performance marketing works alongside other digital marketing activities to support visibility, engagement, measurement and business growth.
Improve organic search visibility and attract relevant traffic through search engine optimisation.
Build your social presence and support paid and organic campaigns across relevant social platforms.
Create strategic content that supports audience education, search visibility and wider marketing goals.
Refine positioning, messaging and brand direction to create a clearer foundation for marketing activity.
Use reliable data and reporting to measure performance, identify trends and support informed marketing decisions.
